For this assignment Double Vision was awarded the opportunity to create and design the first photo and video campaign to represent and launch the brand of Corrective Kinetics is a fitness facility located in Vancouver – specializing in elite strength & conditioning, and corrective exercise services. In meeting with Owner, Lance Barrett – Head Strength & Conditioning Coach and now COO at Elite Performance we came to discover the elements and genre of the context he identified as the Corrective Kinetics brand. With this information we created our proposals and presented Lance with the vision and message we felt defined the company. Once we had the go ahead it was off to to the production of the video and photograph promotions.
The face and if you will body, we were in search of to personify the vision we wanted to create for Corrective Kinetics had to be of-course: fit, attractive and appealing. Those characteristics are not difficult to find in most actress’ / models but, with most fitness promotions those hired actors are not usually members or clients. An initial hurdle for us that was easily avoided; Lance has a wealth of experience in the industry along with an impressive roster of clients: 2 World Champions, 2-time Stanley Cup Champion, CFL All-star, Memorial Cup Champion, a National Champion and Multiple Provincial Champions, with that we took from the well.
“Professional, reliable, highly skilled and creative experts in their field, Jamie and John of Double Vision provided their photography and video services to create Corrective Kinetics promotional digital media. They designed a video promotion and photo campaign for my company that was beyond what I could have imagined. They took the time to research and truly understand: my brand, the market as well as the competitive nature of the personal fitness industry.
I’ve build myself in this business for 17 years in Vancouver and felt very comfortable trusting these two creative brothers with my companies image. They are very astute to answer any questions or concerns at any point during the production process. I’ve received excellent feed back and results from the material they produced. I look forward to working with them again for future projects and would recommend them without hesitation.”
— R. Lance Barrett – Owner – Corrective Kinetics
For this project we were pleased and fortunate to have Kim McMullen to land the job, she’s a former soccer pro now working as model internationally and also a client of Corrective Kinetics. Kim was a perfect fit in every aspect she has all qualities we were looking for, a legit athlete and the ideal persona to launch the brand. What you see in the final video is authentic, Kim gave her all in each and every take and every scene there were no short cuts Lance was there to supervise all movements and exercises. Thanks Kim.
The Video and Photo Shoot turned out fantastic the intensity, energy and style were all there and produced a final product we’re very proud of. We hope you enjoyed this glimpse of the BTS and invite you to comment below.
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Double Vision provided photography services and designed photo layouts and style used for: